The Total Economic
Impact™ Of Sanity

Applying Forrester's ROI framework to modernizing content operations

The Total Economic Impact™ Of

If your teams are still copying, pasting, tagging, and chasing content across scattered systems, you’re paying for it twice: once in time, and again in avoidable mistakes (and even downtime). For many organizations, the real problem isn’t “more content” — it’s the operational overhead of managing it across websites, apps, campaigns, and teams.  

This Forrester Total Economic Impact™ (TEI) study, commissioned by Sanity, breaks down what happens when the interviewed companies consolidated onto a single, structured content platform built for modern stacks.



In this study, you will:

  • Understand the business case for moving from rigid/outdated CMS setups to a modern content operating system 

  • See how the composite organization achieved a 50% improvement in end-user productivity  

  • Learn how organizations reduced disruption and improved reliability, including quantified savings from reduced downtime 

  • Evaluate where cost savings can come from when you replace legacy tools and consolidate platforms 

  • Use these customer examples to pressure-test potential outcomes for your environment  

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Sanity is the Content Operating System for teams who build with structure. Real-time APIs, flexible schemas, and a developer-first Studio let you model complex catalogs, orchestrate multi-market campaigns, and plug into your stack—Shopify, Hydrogen/Next.js, PIM/ERP/DAM, and beyond. Ship faster, keep control, and scale content as confidently as code.