Pinterest Deepens Amazon Ties With New Affiliate Shopping Feature
In Focus
- The new tool links creators’ Amazon Storefronts to their Pinterest accounts
- The tool automates the product promotion process for creators
- Creators on Amazon Storefronts earn commissions through affiliate links
Pinterest will host creators on Amazon Storefronts directly on its platform in an expanded partnership with the ecommerce giant. Pinterest’s Amazon Storefront Integration is expected to help the platform attract creators with established affiliate shopping businesses. The majority of them run their businesses on platforms such as TikTok, Instagram, Facebook, and YouTube.
Why is Pinterest Targeting Creators on Amazon Storefronts?
Amazon Storefronts are personalized shopping pages where influencers, creators, and affiliates showcase products they recommend to their audiences. Creators earn commissions through affiliate links under the Amazon influencer program.
They direct their followers and fans to products they regularly promote in videos and social media content. According to Pinterest, over 50% of users visit its website to shop, with monthly searches reading over 80 billion. Pinterest, which recently inked a $4 billion deal with Amazon Web Services, expands its partnership with Amazon at a time when it is repositioning itself as a preferred shopping destination.
“People come to Pinterest with purpose, they’re looking for ideas, and often ready to act on them. This means Pinterest sits closer to decision-making than other platforms. That helps creators reach audiences at the moment inspiration turns into action,” Pinterest’s VP of Global Content Partnerships, Lauren Glaubach stated in a statement published on the Pinterest website.
How Will Pinterest’s Affiliate Marketing Work?
The pinboard platform is introducing a new tool that links creators’ Amazon Storefronts to their Pinterest accounts. Once users set up their accounts, their affiliate link will automatically appear when they tag an eligible Amazon product. This process automates the product promotion process for creators.
“With this feature, eligible creators will see their Amazon Storefront handle featured directly on their Pinterest profile, giving users another way to discover the products and recommendations from the creators they trust most. Storefront linking with other partners will be available soon,” the company noted.
By featuring Amazon Storefronts on Pinterest profiles, users can explore a creator’s full collection of recommended products instead of discovering them one Pin at a time. This move is expected to boost Amazon affiliate commissions for creators.
Pinterest’s partnership with Amazon builds on the multi-year ads partnership that the two companies launched in 2023. This collaboration saw Amazon become the first third-party ads partner on Pinterest. In 2024, Pinterest signed a similar deal with Google in a bid to grow revenue for its popular shopping platform that was not fully monetized.
What the Amazon Partnership Means for Pinterest
For Pinterest, the partnership with Amazon provides an opportunity to strengthen its appeal to both creators and shoppers. By enabling creators to showcase their Amazon Storefronts directly on their profiles, Pinterest offers users authentic product recommendations.
The collaboration comes at a time when Pinterest is addressing concerns around the spike in AI-generated content on its platform. For the last one year, users have raised concerns over the low-quality AI content that makes it difficult to discover useful ideas and recommendations. Highlighting products curated by real creators will reinforce Pinterest’s identity as a destination for shopping inspiration and product discovery.
